How B2B and B2C companies can use Digital Marketing strategies

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Digital Marketing plays a major role in every company’s marketing strategy. In fact, most companies only rely on Digital Marketing strategies to promote their brand as well as their business.

Although we have gone over the buyer’s journey and all of the essentials of Digital Marketing, we have one last thing left before we conclude this guide: the difference between B2B and B2C marketing.

Digital Marketing is immense in its scoop as well as its application. Companies and individuals can use Digital Marketing in plenty of ways, each to a varying degree of success.

Therefore, two very major types of companies — B2B and B2C (Business to Business and Business to Customer) — use Digital Marketing in very different ways.

So depending on your business model and your potential audience, your Digital Marketing can be informal, outdated, or just ineffective.

Let’s look at some of the major differences between B2B and B2C Digital Marketing strategies.

Major differences between B2B and B2C

These days, B2B and B2C marketing are somewhat similar. While traditional marketing methods were different for B2B and B2C companies, social media and the internet have bridged this gap.

Thanks to channels such as social media, companies can now advertise to both companies and customers alike with the same platform and the same strategies.

The difference between these strategies comes in how the company uses them and the type of content you should address them with.

The audience

The biggest difference between these two types of businesses is their target audience. This is the first thing you will have to consider when implementing a marketing strategy. 

Customers in the B2B businesses include business owners and managers. In other words, people that know a lot about the industry that you are operating in.

Companies will have to make sure their content does not talk down to these professionals and instead talks to them.

On the other hand, B2C companies deal with customers who know a lot about the market but do not know the intricacies of the said market.

Companies will be able to market to them in an informative way, which will help them make more educated decisions.

Another big distinction between B2B and B2C customers is that one is looking for a product or service that has plenty of utility, while the other is looking for the best value.

B2C customers are often looking for products that give them the most utility for a lower price. However, B2B customers are rarely concerned with the price of a product and look more to its functionality, versatility, and utility.

Platform and tone

Another important distinction between the B2B and B2C companies is their marketing platform.

It is safe to say that social media plays a vital role in every company’s Digital Marketing strategy. The major difference between the two comes in the platform that they are using as well as the tone they choose.

B2C companies will often choose a very friendly, inviting and often very casual tone to attract their target audience.

This tone is also a reflection of the brand’s personality, which is why it is essential to every B2C business.

These companies will also use platforms like Instagram, Facebook, Pinterest, and even Snapchat — casual and relatable social media suites — to promote their brand.

B2B companies tend to have a more serious tone and a very straightforward message. These companies use very specific social media platforms like LinkedIn and AngelList, which are all business platforms.

People that are on these sites have a business mindset, allowing you to connect with them on a more professional level.

Size of the market

The size of the market is also a major differing factor in both types of businesses’ Digital Marketing strategy.

B2C companies are effectively advertising to a massive market with millions of possible customers. 

On the other hand, you have B2B businesses that are always catering to a very specific niche of owners and managers.

Relationship with customers

B2B and B2C companies are also very different in the relationship that they form with their target audience through their marketing.

In other words, these two different types of businesses have very different business objectives.

B2C companies are more concerned with creating brand loyalty and increasing revenue.

B2B companies have a much more specific criterion that takes higher priority over increasing revenue.

Although that is not to say that increasing revenue is not one of their priorities, they are more focused on creating long-lasting relationships with their customers.

And with that, we come to a close.

This guide goes over what is Digital Marketing as well as everything revolving around it.

With the help of this content, you can now better implement Digital Marketing in your advertising strategy and use it to its fullest potential.

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